Marketing Resource Center
Introducing: Pets and People Photos
Stock photos created for nonprofit and government animal welfare organizations, and FREE to use #ThankstoMaddie
Explore the Collection and Start Downloading!Conversations with Marketing Pros!
Interview with Alison Fechino of Portsmouth Humane Society
Interview with Tori Fugate & Katie Grissum of KC Pet Project
Interview with Chelsea Jones of AWLA
Tutorials & Presentations
Tutorials and demonstrations for photo editing, photographing pets in shelters and rescues, and using our downloadable tools
My Videos
- All
- Photography
- Design
- Marketing
- Social Media
Photographing Shelter Dogs with HeARTs Speak
Photographing Shelter Cats with HeARTs Speak
Two-Minute Tips: Removing a Photo Background in Canva
Bio-Writing and Positive Marketing for Shelter & Rescues
Social Media Magic for Fosters – from Forever Homes Co. Online Pop-Up
Petco Foundation: Marketing Your Foster Pet
Maddie’s Huddle: Foster Marketing with Caitlin Quinn
Framing The Shot :: HeARTs Speak EDU tutorial
Adding an Image Overlay in PicMonkey
Adding an Image Overlay in Photoshop
Removing a Leash in Photoshop
Removing a Leash in PicMonkey
Fur Be Gone :: HeARTS Speak EDU Tutorial
From The Blog
Continued Education
Check out these great resources from our friends
Marketing & Storytelling Social Media Photography & Creative Courses PR + Relationships Research & Studies Marketing & StorytellingTelling Pet Owner Stories: Photographing and Writing About Community Outreach Services | American Pets Alive
Effective Marketing + Communications from Pets for Life | Humane Pro
Communicating Urgency without Negativity | Maddie’s Fund
Creating a Call To Action: Digital Storytelling | ASPCA Pro
Marketing Pets for Adoption | Petfinder Pro
Both Simple and True: The Secrets of Effective Storytelling | Inc
4 Steps to Creating Your Nonprofit’s Storytelling Strategy | NPEngage
Changing the Stories We Tell About Pet Ownership | Humane Pro
Free Nonprofit Marketing Courses | Nonprofit Ready
Social MediaTik Tok for Charity: The Ultimate Guide | DonorEngine
Using Social Media to Help Shelter Pets Shine | Maddie’s University
Social Media 201, Inspiring Fans to Take Action | ASPCA Pro
Fundraising With Social Media | ASPCA Pro
How to Improve your Social Media Engagement | Sprout Social
Free Guides for Upping Your Animal Organization’s Social Media Game | Maddie’s Fund
Who Really Sees You on Facebook? | NPEngage
Photography & Creative Courses
Adobe Education Exchange
Skillshare
CreativeLive
Learn Pet Photography | with Charlotte Reeves
Hair of the Dog | A blog for Pet Photographers
Lessons on Creating and Compositing | Susan Schmitz
Jill Flynn’s Online Photography School | Bryan Peterson School
HRA’s 7 Tips for Photographing Animals | Humane Rescue Alliance
PR + RelationshipsWriting a Winning Press Release | ASPCA Pro
Expert Tips for Telling, Pitching and Sharing your Stories | ASPCA Pro
Online Reputation Management | Maddie’s Fund
How to Develop and Grow Relationships with the Media | Maddie’s Fund
Research & StudiesShift Away From Negative Ads Increases Giving | The Chronicle of Philanthropy
The Impact of Photo Quality on the Perceived Adoptability of Shelter Dogs | #ArtistsHelpingAnimals Member Helia Zarkosh, Seana Dowling-Guyer, MS, and Emily McCobb, DVM, MS, DACVAA.
Speed of Dog Adoption: Impact of Online Photo Traits | Journal of Applied Animal Welfare Science
How Starting From Scratch and Thinking Outside the Shelter Can Get Long-Stay Dogs Adopted | Maddie’s Fund
The Internet + Toys Help Shelter Cats Get Adopted | Companion Animal Psychology
Video Helps Shelter Dogs Show Off Their Personalities | Companion Animal Psychology
Shelter Dogs Benefit From the Power of a Photo | Mother Nature Network article by #ArtistsHelpingAnimals member Jaymi Heimbuch
Pet Adoption and the Science of Cat Videos | Maddie’s Fund