January 2, 2024Published Nov 2016, Updated January 2024: Grey-faced and mature pets sometimes encounter a bit of a challenge when it comes…
February 7, 2023Growing a healthy, engaged social media following can feel like a slow process, but the good news is that just…
August 2, 2022Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi. Somewhere along our evolutionary…
December 1, 2021Social media is a central component of most shelter pet marketing strategies — and as you’ve surely already noticed, it…
December 4, 2018When it comes to putting our best marketing foot forward in animal welfare, much of promoting our animals, services, and…
August 6, 2018Photos are a vital part of not only finding homes faster for homeless pets but transforming the way communities perceive…
July 26, 2018Go you! You’ve been absolutely killing it on social media! Your posting schedule is robust, no comment goes unresponded to,…
July 12, 2018Start With What You Notice When you meet this animal or see a picture of it, what immediately stands out…
July 3, 2018Getting into marketing was one of the most intimidating, exciting, overwhelming, and fun things I have ever done in my…
July 2, 2018For every 10 dogs that enter an animal shelter in the United States, approximately five are adopted, two are returned…
